“I am very impressed with SGO’s services…
We are also proud to be one of the first Mistika DI facilities in India.”Umapathy Rao, Chief Financial Officer, Annapurna Studios
Hyderabad, India, 17th January 2012 –
SGO announces that Annapurna Studios has expanded its DI operation with the acquisition of a second Mistika 4K DI system at its Hyderabad-based location to expand and future-proof the facility. The new Mistika increases further, the creative power the facility provides its clients, making Annapurna one of the most advanced DI facilities in India.
Annapurna Studios has a close relationship with SGO and relies on Mistika to service high-end mainstream film projects, both at home and abroad. With Mistika’s real-time 4K, Stereo 3D, and DI capabilities, the world-class operation provides film services that are technically and creatively unrivalled in India and comparable with the highest international standards.
Umapathy Rao, Chief Financial Officer at Annapurna Studios confirms: “We are delighted to add another Mistika system to our DI facility to enhance our client service capabilities. I am also very impressed with SGO’s services in terms of timely delivery, installation and training which has very quicklyestablished Annapurna Studios as one of the most advanced DI facilities in this country.” Umapathy adds: “We have been able to deliver some of the most prestigious projects successfully in a short space of time and have quite a few on hand which has necessitated another Mistika in less than a year. We are also proud to be one of the first Mistika DI facilities in India.”
Geoff Mills, Director of SGO Global Sales & Operations adds: “I am very impressed with the way Annapurna have quickly established themselves as a leading DI facility within India. India is important for SGO and this additional new Mistika 4K installation shows the seriousness with which Annapurna views the needs of the market. We are delighted to be contributing to their on-going success in a global and very competitive industry. SGO, together, with our partner, Light Illusion, is fully committed to providing the best possible creative film and television systems in the world.”
Annapurna Studio’s DI division consists of a highly dedicated team of talented colourists, artists and support staff who carry a wealth of knowledge and experience, gained from working in different DI operations.
Light Illusion, SGO’s partner and industry leading DI consultancy, supplies direct support and services to Annapurna’s new DI operation. Annapurna Studios also employs Light Illusion’s famed LightSpace CMS technology in tandem with Mistika enabling a highly calibrated environment making sure any image is accurately portrayed across a wide range of target environments and displays.
Light Illusion has overseen all aspects of the build-up, from specifying all the technical requirements of the equipment, through to the provision of technical and creative training for the Annapurna team. Light Illusion will continue to maintain its close relationship with Annapurna, ensuring the best on-going services are delivered in order to cater for the company’s DI clients.
Defined as one of the most powerful 2D and 3D post production tools in the industry for commercials, feature films and broadcast, Mistika will play a major role in supporting Annapurna’s existing current project workflow and attracting new business to the company.
About Annapurna Group
The Annapurna Group, one of the largest producers of film and television films in Southern India, is a fast growing independent television and film productions studio located over 22 sprawling acres in the Jubilee Hills. The Annapurna Group provides high-end post production for a number of regional and Hindi films. The Film production arm has produced and financed more than a dozen feature films in in the last six years and has launched its first television series. To meet India’s growing film & television industry’s demands, Annapurna Studios envisages the development of a world class media and entertainment facility and centre of excellence which includes an auditorium and convention centre, spanning 3.1 million square feet. The Annapurna Group has been a positive influence of the development of film-related activities and contributes significantly, towards making that part of the country a hub for the film and television industry. www.annapurnastudios.com
About Light Illusion
Light Illusion has become one of the industry’s leading figures in digital cinematography and digital intermediate operations, with support provided globally to production and post-production operations, as well as being provided to equipment manufacturers. Both Steve Shaw and Sundeep Reddy have numerous credits for feature film DI and grading work, as well as acting as digital film technologists helping to build global digital film operations. www.lightillusion.com
About SGO
SGO is an established leading developer of high-end solutions including its flagship DI and Stereo 3D system Mistika, and on-set application Mistika Live, for post production in the broadcast and film industries. A global company, SGO continues to expand with offices and reseller partners across the world. The company prides itself in establishing close and long term relationships with its customers, providing an effective personal service by a dedicated team. www.sgomistika.com
About Mistika
As a complete post production system, Mistika has highly developed tools which include editing, conforming, image restoration, compositing, colour grading, multi mastering and DCP deliverables for both 2D and stereo 3D. History was made with the world’s first live Stereo3D BSkyB sports broadcast where Mistika played a significant role in the launch of Sky 3D TV. Mistika was also used for Stereo 3D post of BAFTA award-winning “Flying Monsters 3D with David Attenborough” for Sky 3D TV and 3D IMAX, for which the project also won an IBC 2011 Special Award with Atlantic Productions, ONSIGHT and Sky3D as supporting partners for remarkable post production.