21 January 2011, London, UK: SGO is delighted to announce the promotion of Geoff Mills to Director of SGO Global Sales & Operations to develop new relationships and manage sales of Mistika worldwide. In the short space of time since Geoff’s initial appointment at SGO, he has already made his mark and has rapidly promoted Mistika, not only in the UK, but has influenced sales in Scandinavia, Europe, America and Asia. Credited with over 25 years of industry expertise, Geoff brings significant experience to SGO where he will also continue to manage the UK portfolio of client relationships. Using his wealth of knowledge of the sales and operations process, having managed large teams and budgets, he will serve a pivotal role in driving forward opportunities of growth for the company. In addition, his insight of wide ranging technologies, platforms and financial constraints provide a distinct advantage.